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HomeBox OfficeEarly Weekend Box Office Report: TRANSFORMERS: RISE OF THE BEASTS Earns $8.8M...

Early Weekend Box Office Report: TRANSFORMERS: RISE OF THE BEASTS Earns $8.8M in Domestic Estimates

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BUMBLEBEE at PARAMOUNT PICTURES and SKYDANCE Present in collaboration with HASBRO and NEW REPUBLIC PICTURES A di BONAVENTURA PICTURES Production A TOM DESANTO / DON MURPHY Production A BAY FILMS Production “TRANSFORMERS: RISE OF THE

Paramount reported this morning that Transformers: Rise of the Beasts scored $8.8 million from domestic previews over Wednesday and Thursday combined, with Thursday showings alone generating $7.6 million.

Given the double viewing night, the comparisons are inaccurate, but only with Thursday’s earnings Rise of the Beasts exceeded X quickly$7.5 million in Thursday previews last month and Transformers: The Last Knight$5.5 million in summer 2017.

Long-term forecasts improved steadily until Animals‘ release, while the bullish pursuit of the industry found a balance point. Before this weekend, Paramount Pictures was expecting a debut in the $50 million range; our final forecasts predict a similar performance.

The big question – and the one that remains unanswered for now – is how far Rise of the Beasts may or may not be. With summer days and fan attendance at the game, weekend reports are likely to be lower than X quickly despite the latter film — which opened to $67 million — likely having a stronger opening weekend overall.

More updates will follow over the weekend.

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