Increasing consumer preference for taste and aroma along with medicinal benefits and ease of availability are the major factors driving the global flavored tea market over the forecast period.
According to the TechSci Research report, “Flavored Tea Market – Global Industry Size, Share, Trends, Competition, Opportunities and Forecast, 2018-2028F”, the global flavored tea market is expected to grow at a faster rate during the forecast period. Flavored tea is becoming popular across the globe due to the availability of a wide range of flavors and the medicinal benefits it offers. The market offers a wide variety of flavored tea blends, including black tea, white tea, green tea, and herbal tea. Aromatic tea offers a number of health benefits as it is high in antioxidants, minerals and vitamins. Thus, the aforementioned factors are expanding the flavored tea market across the globe during the forecast period.
A flavored tea consists of leaves from the Camellia synesis tea plant that have been flavored in some way. To improve taste, consistency and aroma, several additional processes are carried out before being sold on the market, including blending, flavoring, flavoring and decaffeination. Previously, tea was primarily native to Southeast, South, and East Asia; but, with increased agricultural improvements and modernization, tea is now grown in all subtropical and tropical regions. This has made tea widely accessible to almost everyone in the world, which is expected to drive the development of new varieties of tea, including flavored tea.
Moreover, it is anticipated that increasing taste, accessibility, and additional health benefits of green, herbal, and fruit teas would stimulate market expansion. Expansion of marketing and advertising efforts as well as product portfolio development is expected to provide the major players in the global market with possible future. The flavored tea market is anticipated to grow over the forecast period due to the versatility of tea and the growing demand for beverages that can rapidly boost energy levels. To expand their market presence, both established and niche companies have started expanding their bases and introducing innovative products. Moreover, various new market players are entering the market with innovative products, which is also increasing the demand of flavored tea market globally.
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Around the world, consumer preferences and consumption patterns are shifting drastically away from sugar-laden sodas and towards healthy options such as tea and herbal drinks. Due to these factors, the global tea industry has expanded at a tremendous pace over the past few years, which is favorable for many major tea companies around the world. Due to the growing popularity of hot tea consumption over other beverages among consumers of all ages, the tea sector is coming to the fore in the global beverage market with the innovation of new flavored products to increase the consumer base.
Due to actual or perceived health benefits, flavored tea is becoming increasingly popular in various countries. The market is characterized by a large number of product lines with different tastes, sizes, packaging, wide availability, easy storage.
The global flavored tea market is segmented on the basis of type, product type, flavor, packaging type, distribution channel, region, and competitive landscape.
The market is segmented into dry leaf, powder, CTC tea by type. Among which the market share of flavored tea ingredient in powder form is predicted to be significant. The demand for powdered tea flavoring is increasing as tea bags become more and more common as they are simple and convenient to use.
The market is segmented into green tea, black tea, white tea and others by product type. Among which black and green tea are the most popular among consumers as they are widely available and occupy a significant share.
On the basis of flavor, the market is further segmented into fruits, flowers, herbs and spices, and others. The herbs and spices segment has a significant weight in the flavors segment.
On the basis of packaging type, the market is segmented into tea bags and loose tea. Among which loose flavored tea has a significant weight across the globe.
Based on distribution channel, the market is fragmented into supermarkets/hypermarkets, convenience stores, department stores, online stores, others (direct sales, distributor and dealer sales, etc.). The global flavored tea market is dominated by supermarkets and hypermarkets. This is due to factors such as the one-stop shopping experience offered by various store outlets, which make it a popular choice for consumers.
Based on regional analysis, the market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa. Among which North America has a prominent part mainly due to the extensive culture of flavored tea in the countries of the region.
Major market players in the Global Flavored Tea Market include:
- R. Twining and Company Limited
- Numi, Inc.
- Unilever plc
- Harney and Sons Fine Teas
- Tata Consumer Products Limited
- Goodricke Group Limited
- WISSOTZKY INC.
- Republic of Tea, Inc.
- Golden Tips Tea Co. Pvt. Ltd.
- Bettys & Taylors of Harrogate Ltd.
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“Demand for flavored tea will expand globally during the forecast period due to various advantages of consuming flavored tea, which include stress reduction, lower risk of heart diseases, weight loss management, etc. In addition, consumers are preferring items such as flavored tea for its health benefits, as a result of increased awareness of preventive health care. The growth of the flavored tea industry has also been aided by rising disposable income and health awareness. The introduction of additional beneficial ingredients in flavored tea by various market players is also one of the reasons driving the expansion of the market.” said Mr. Karan Chechi, Director of Research with TechSci Research, a global research-based management consulting firm.
“Flavored Tea Market – Global Industry Size, Share, Trends, Opportunities and Forecast, 2018 – 2028F Segmented by type (dried leaves, powder, CTC tea), By Product type (black tea, green tea, white tea, others), by flavor (fruits, flowers, herbs and spices, others), by packaging type (tea bags, loose tea), by distribution channel (supermarkets/hypermarkets, convenience stores, department stores, other regional stores, department stores, etc.),” has assessed the future growth potential of the global flavored tea market and provides statistics and information on market structure, size, share and future growth. The report aims to provide cutting-edge market intelligence and help decision makers make sound investment decisions. Furthermore, the report also identifies and analyzes emerging trends along with essential drivers, challenges and opportunities present in the global flavored tea market.
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