Working with influencers is quickly becoming the norm. Gone are the days when it was easy to put your brand on social media and expect results with good content and social media practices. Most marketers now agree that influencer marketing is not only an effective strategy, but also a necessary measure. The challenges of promoting your business are increasingly pressing. Therefore, a multifaceted approach to gaining an audience is necessary.
Influencer outreach is a challenge even for experienced influencer marketers. Some companies use influencer compensation in one way or another to get favors. It’s good. In fact, compensating them, like giving them freebies or discounts, works. However, there must be something more compelling than these extrinsic rewards. Otherwise, you may lose them to other companies with better offers.
One of the steps in influencer marketing is collaboration. This happens after you’ve become friends with your influencers, by which time you’ll have gained their trust. Influencer Marketing Platform The examples we’ve had in the past say that being able to market to influencers is a result of creating compelling content and building a relationship with these key people in your area.
Forget influencer targeting. If you are in the early stages of your business, your goals should be product development, content generation, and social media management. We emphasize the importance of working on things you can leverage in the near future so you have a better chance of gaining influencers.
Social media is basically the most convenient influencer marketing platform. It is where we look for the right people. It is where we work with them. Collaboration with influencers usually happens on social channels like Instagram, Facebook, Twitter and YouTube.
Influencers post hype from time to time. When they do, the people and sites they refer to benefit. Influencers drive followers to the subjects they mention. This makes them social media leaders and movers. When an influencer mentions you, their followers come to your page. Effectively, you can see your growth and engagement increase dramatically.
Social media mentions can be in any form of content – text, image or video posts. There are also different ways to mention you. An influencer can tag you directly. It can also mention a recent post of yours. It can also mention your brand.
Getting popular people on social media calling you is a natural result of a good influencer marketing strategy. It’s easier to get people to mention you once you’ve built rapport with them. In other words, you need to make friends with your potential influencers and then earn their trust. Once you’re friends with an influencer, all you have to do is ask. It doesn’t get any simpler than that.
This usually works with influencers with less than 10k followers. These people are more willing to work with people with brands in their country, especially those who already have a significant following.
Making friends with people is sometimes a difficult task. Sometimes they are simply unmoved or too busy. Some social media celebrities are cynical about followers who suddenly message them and ask for favors. If you can’t start a friendship with them, offer something nice. What you can offer is up to you. It can be a product sample for a single mention. It can be a 6-month free service subscription for an ongoing social media collaboration.
Nothing is more pleasing to brands than being featured by an authority in their niche. So you have this expert guy who has a hundred thousand Facebook followers. He blogs about kitchen renovations and does DIY demos. Thousands of people read his blog every day because it is so informative and helpful.
Here it sells kitchen sink cleaning solutions. You want that guy to showcase your product. Maybe he can do a demonstration of cleaning the kitchen sink using your product so he can indirectly tell the audience to try your brand for themselves. The logic behind getting someone to review your product or write a post about it isn’t that hard to understand. Companies have been paying bloggers to showcase their brand for so long. Only now we called it influencer marketing. Well, it’s basically a form of it.
Your business becomes the subject of a blog post or article. It will most likely take some form of a review or testimonial, which hopefully doesn’t sound too patronizing – otherwise, readers would be intrigued in a bad way. Bloggers can review or feature a number of products at the same time. If this happens, you can ask them to include your brand. This is one example of influencer marketing that we know isn’t very sticky.
Blogging influencers are busy creatures. They are not your usual social media personalities who just wow their followers with one liners, memes and selfies. Bloggers at any moment are doing research, interviewing other people, working on a project or writing their next post. They usually don’t check their email to find out if someone is looking for a blog post feature. So if you want to stand out, make them an offer they can’t refuse. Again, this influencer marketing tactic works if you don’t sound like a bored, hopeless guy.