Can Tom Cruise save the summer?
Despite the onslaught of shiny product that failed to deliver, ie Flash AND Indiana Jones and the Dial of Destiny, summer domestic box office of $2.1 billion per Comscore is 6% behind last year’s May 1-July 9 period.
All eyes are on the top ratings Mission Impossible of all time, Paramount/Skydance’s Mission: Impossible – Dead Reckoning Part One to hopefully bring us into a July schedule that begins on Wednesday with an expected record 5-day global exclusive of 250 million dollars; made of 90 million dollars housewife, and 160 million dollars overseas in 70 markets including Australia, Brazil, China, France, Germany, Italy, Korea, Mexico, Spain, Taiwan and the United Kingdom.
There’s a lot of positive potential here, not only because of the Rotten Tomatoes score of 98% certified fresh, but also because a Top Gun: Maverick the halo effect is expected to work in favor of the seventh Mission Impossible. yes, Mission Impossible leans mostly towards older boys, last chapter Fall, fail, fall down counting 58% boys and 25% over the audience over 45. However, Top Gun: Maverick ended up playing beyond its opening weekend demos of 45% over 45 and 58% to a diverse, younger audience. The word is that during the testing of Dead Reckoningfor some customers under 25, it was their first time seeing one MISSION movie, the series is now 27 years old.
Dead Reckoning is Cruise’s fourth film with Oscar-winning director Christopher McQuarrie and the star’s third MISSION with the director after 2015 Cheating nation and 2018 Fall, fail, fall down.
State forecasts begin at 2pm on Tuesday night with 4,300 locations through Wednesday. Many theaters have discounts on Tuesdays, but remember, there is an additional charge for Imax and PLF, the primary means of viewing this mega-car and train chase spectacle. Already, we’re hearing that presales for Dead Reckoning are way ahead of the old trend Indiana Jones and the Dial of Destiny at the same point in time. Reported the budget for this MISSION is $291 million net, the Covid-challenged picture starts and stops in Italy.
A worldwide start here over $250m could see Cruise once again claim a record BO opening for his career; Top Gun: Maverick posting $256.4M (3 days $126.7M domestic, $129.7M overseas).
With the most popular overseas markets opening photos on Wednesday, a simultaneous US launch here Dead Reckoning calls the global day and date for the Hollywood star who brought reluctant audiences to cinemas post-Covid, coast to coast with Top Gun: Maverick last summer. Top Gun 2 it was the country’s top-grossing film last year with $718.3 million and eventually number two worldwide Avatar: The Path of Water with 1.49 billion dollars.
But the beginning of Wednesday gives even the longest MISSION in 2 hours and 43 minutes the glory of a five-day box office record; The challenge for the exhibition is fewer shows during the day.
However, even if Dead Reckoning is short in its projection, the expectation is that it will come out as Cruise movies are back-loaded, not front-loaded, read Top Gun: Maverick made 82% of its domestic gross after the first weekend with 72% of Mission: Impossible – FalloutThe domestic gross of $220 million was collected after a 3-day run of $61.2 million.
There have been several Missions which had a midweek start. The first 1996 film, directed by Brian DePalma, had a Tuesday preview of $3.4 million before posting a 5-day cume of $63.5 million and a 6-day cume of $74.9 million over the Thanksgiving weekend. Commemoration.
Mission Impossible of sending from John Woo in 2000 also debuted on the Wednesday before Memorial Day weekend and earned $78.8 million over five days and $91.8 million over six days.
Wednesday, Dead Reckoning – Part One officially launched in France. Advances have been made in a number of other centers that joined the IMF team by Friday, including the United Kingdom, Italy, Australia and South Korea for the cruise. China goes on Friday. Cruise-mad Japan is moving a week later to skip this week’s opening of local maestro Hayao Miyazaki how do you live.
Offshore comps include Mission: Impossible – Fallout which (excluding previews and in markets similar to today’s prices) opened to $173.1 million. Note that this figure includes $74 million from China at a very different point in time for that market. Including previews, Fall, fail, fall down bowed to $186.6 million (again, factoring in the China figure and also in a similar situation).
Looking back at last year Top Gun: Maverick, international markets grossed $103.5 million on debut (like-for-like/excluding previews). In previews, the sequel jumped to $129.7 million.
asset Fall, fail, fall downthe main markets were China, Korea, Japan, Great Britain and France.
asset Top Gun: Maverick (which was not released in China), the United Kingdom, Japan, Korea, Australia, and France led the game.
China, which was the main overseas market Fall, fail, fall downTHERE M:I7 currently leads pre-sales for the weekend, although there is strong local competition. It is hoped that Dead Reckoning does well, but given the disruption in the market in terms of Hollywood films, we are proceeding with caution.
Cruise has again been tireless in promoting the film – and the big screen experience – overseas, where he is particularly keen on the importance of overseas markets. e Dead Reckoning the tour kicked off in Rome with a spectacular world premiere event on the Spanish Steps (they’re heavily involved in a key pursuit) with key cast members and McQuarrie, as well as editor Eddie Hamilton and co-writer Erik Jendresen. In his inimitable style, Cruise took time to sign autographs and pose for photos with hundreds of fans and members of the media for about four hours.
From there, the team traveled to London for a UK premiere in Leicester Square, followed by a premiere in Abu Dhabi, where some of the film was filmed, and then took a trip to Korea (a mega-Cruise market) for a press conference. . and swells on the red carpet. In Australia on July 3, Cruise celebrated his 61st birthday during the premiere of Oz. The next team will go to Japan.