The new report from Expert Market Research titled, “North America Laundry Detergents Market Size, Share, Report and Forecast 2023-2028 Report and Forecast”, provides an in-depth analysis of the North America Laundry Detergents market , evaluating the market based on its segments such as types, forms, applications, and key regions.
The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses market dynamics, covering key demand and price indicators, along with market analysis based on SWOT and Porter’s Five Forces models.
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Highlights of the report include:
Market Overview (2018-2028)
- Historical market size (2021): 11.66 billion
- Forecast CAGR (2023-2028): 3.6%
The laundry detergent market in North America is being driven by the booming dry cleaning and laundry industry. Strong stains reduce the quality of clothes and their removal requires strong detergents, which have the power to deep clean the clothes and increase the quality and softness of the fabric, thus increasing the demand of the product. During the forecast period, increasing demand for detergents in key application sectors, particularly household, is expected to contribute significantly to the growth of the market.
The market will be further aided by the presence of healthy distribution channels, especially in countries like the United States. The rise of e-commerce platforms is likely to drive the market growth due to ease of delivery and attractive offers on high-quality detergents.
North America Laundry Detergent Industry Definition and Key Segments
Laundry detergent is a type of cleaning agent that is produced in powder or liquid form and is used to remove dirt, grime or stains from fabrics. It is a product that can clean bulk clothes effectively and efficiently.
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On the basis of type, the laundry detergent industry can be divided into:
Among these, the enzymatic segment dominates the industry.
According to the form, the market can be divided into:
Liquid detergents represent the dominant form in the North American laundry detergent market.
Product applications include:
- Industrial and Institutional
Among these, the household sector occupies a large weight in the industry.
Regional markets for the product include:
- United States
North America Laundry Detergent Market Trends
Growing demand for eco-friendly detergents, which are manufactured using safe ingredients and careful packaging, is likely to be the key trend in the laundry detergent market in North America. This is likely to drive the growth of the market over the forecast period.
The market will be further accelerated by the growing preference for residue-free laundry detergents, which are likely to witness strong demand across various application sectors. Apart from product innovations, rising living standards and strong economic growth in regions such as the United States and others will further support the market in the coming years.
Major market players
The major players in the market are The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, SC Johnson & Son, Inc., Seventh Generation, Inc., Alticor Inc., The Clorox Company, and USA Detergents Manufacturing Inc., among others. The report covers market shares, capacities, plant turnarounds, expansions, investments, and mergers and acquisitions, among other recent developments of these market players.
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