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Odeon Multicines invests in the CINITY cinema system

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Odeon Multicines invests in the CINITY cinema system

Courtesy of Christie

Odeon Multicines has reached an agreement to install CINITY Cinema Systems, with components including Christie Real|Laser lighting technology, in six premium large format (PLF) theaters across Spain.

The CINITY format for PLF auditoriums enhances the overall cinematic experience with 4K, 3D, high brightness, high frame rate (HFR), high dynamic range (HDR) and wide color gamut (WCG), combined with immersive sound. Christie’s partner Ingevideo, in collaboration with Equipo de Cine, will supply, install and service this integrated system.

The CINITY Cinema System consists of two CINITY projectors, pedestals and a custom CINITY server supplied by Christie, manufactured by GDC. The CINITY system was developed over a three-year period by CINITY, in partnership with Christie and GDC Technology Limited.

Moviegoers can now experience the CINITY cinema system at various Odeon Multicines across Spain, including Girona, Alicante, Sambil (Madrid), Bahía Plaza (Cádiz) and Narón (Ferrol), which are also equipped with Dolby Atmos and Christie Vive Audio. CINITY Cinema Systems are also in PLF auditoriums at Cinema Cineplex in Aachen, Germany and in Switzerland at Arena Cinemas in Zurich and Geneva.

“After seeing the CINITY cinema system in action at last year’s CineEurope, we knew immediately that we had to capture it and bring it to Spain, so that our audiences can watch and experience movies at CINITY,” says Luis Millán, owner of Odeon Multicine. “The CINITY Cinema System gives you projection quality like no other, with sharp details and a depth of color you’re not used to seeing in commercial cinemas. It makes all the difference, producing a truly immersive experience for the audience and taking the cinema experience to a whole new level.”

“We are delighted to see our vision for the projection of the advanced cinema format expand globally. The adoption of our CINITY cinema system for PLF screens means moviegoers will experience higher quality images and sound, at 120 fps and in 3D,” says Fu Ruoging, chairman and general manager of China Film Co ., Ltd. (CFC). “I would like to congratulate Odeon Multicines for choosing the new system and for their confidence in CINITY.” As James Cameron said of CINITY, it is a “new gold standard”.

Adil Zerouali, senior director of cinema sales at Christie EMEA, says: “The experience that audiences can enjoy thanks to CINITY is unique. The installation of these systems strengthens the position of Odeon Multicines at the forefront of exhibition chains in Europe. We are very grateful Luis Millán to the Odeon team for continuing to trust Christie as their technology partner of choice.”

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